Challenges:
  • High Churn
  • Rising CAC, flat to down LTV
  • Short history, limited sub base
  • New product category for brand
Solution:
  • A Customer360 view that integrates all data for quick analytics
  • Exec level insights with daily automated refresh
  • Rapid deployment of descriptive analytics and viz layer
  • Churn reduced by 30%
  • Churn cohorts generated weekly identifying high 30 day churn propensity
  • Cohorts broken down by reasons and suggested actions
  • CAC lined up to LTV – pay more for the users worth more
  • Chat interface for execs to extract insights

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Challenges
  • High Churn
  • Rising CAC, flat to down LTV
  • Short history, limited sub base
  • New product category for brand
Fokal Data Services
  • Data Connectors and Pipelines
  • Data Cultivation
  • Massively Parallel Processing
OUTCOMES
  • A Customer360 view that integrates all data for quick analytics
  • Exec level insights with daily automated refresh
  • Rapid deployment of descriptive analytics and viz layer
Fokal ML Services
  • Insight Extraction and Visualization
  • Auto Feature Engineering
  • ML Toolkit
  • ML Interpretability Services
  • Chatbot Framework
OUTCOMES
  • Churn reduced by 30%
  • Churn cohorts generated weekly identifying high 30 day churn propensity
  • Cohorts broken down by reasons and suggested actions
  • CAC lined up to LTV – pay more for the users worth more
  • Chat interface for execs to extract insights